Brazilian entrepreneur Alessandro Valente has been named the recipient of the Affiliate Idol 2026 award at the iGB Affiliate Awards 2026 in London. The ceremony took place on July 2, 2026, and the recognition highlights his sustained involvement in the affiliate and iGaming sectors.
Career and Industry Initiatives
Valente entered the Brazilian digital industry in the 1990s, initially focusing on project development, design and technology. He later transitioned to traffic acquisition, search engine optimization and user acquisition before establishing Super Afiliados. The company operates as an iGaming affiliate business, partnering with operators launching in Brazil and assisting local market development.Beyond affiliate operations, Valente co-created the Brazilian iGaming Summit, which the SiGMA Group later acquired. He also co-founded the Brazilian Lounge to link domestic companies with international industry events. His investment portfolio includes Cactus Gaming, a technology provider for the Brazilian betting market.
Cactus Gaming supplies platform solutions to Ana Gaming, which manages the 7K, Cassino and Vera brands.
Valente has expanded his investment activities into blockchain, Web3, crypto-assets and artificial intelligence. Regarding the award, he stated: "Receiving this honor in London is an incredible privilege. Seeing Brazil shift from being a market of ‘future potential’ to taking center stage globally fills me with immense pride.
This recognition reflects the collective hard work of many partners and reinforces my commitment to the sustainable and regulated growth of our sector."
The award program acknowledges professionals who have shaped affiliate marketing structures and supported market regulation. Valente’s earlier activities also include assisting international operators with market entry and collaborating with domestic businesses during their expansion phases.