Boyle Sports has announced a strategic technology partnership with Amazon Web Services to transition its operations to a flexible cloud infrastructure. The agreement, confirmed on July 2, 2026, aims to enhance the company's data platform and facilitate the integration of artificial intelligence across the business.
Infrastructure and Market Expansion
This technological shift supports the brand's expansion following a £100m investment in the UK market during the previous year. The new AWS cloud services are designed to ensure platform stability and allow the system to scale efficiently during high-traffic events such as the Cheltenham Festival and the Grand National.
The collaboration will drive further development of digital offerings, including the continued rollout of digital racecards and Smart ACCA products. Additionally, the partnership enables Boyle Sports to leverage AWS Bedrock services and specialist AI teams to embed artificial intelligence into strategic operational areas.