1xBet has appointed former UFC champion Conor McGregor as its new global ambassador. The partnership was announced on 10 May 2024 to cover the company's international markets.
Collaboration Details
The agreement positions McGregor as the primary representative for 1xBet promotional campaigns. He will feature in digital advertisements and live brand events across multiple regions. The contract includes content production and scheduled appearances for the current fiscal year.1xBet operates betting and casino platforms in over 50 territories. The company recently expanded its ambassador program to increase visibility in European and Asian markets. McGregor's background in mixed martial arts and professional boxing aligns with the operator's sports coverage strategy.
Earlier this year, 1xBet refreshed its sponsorship roster with several new athletic partnerships. The operator continues to adjust its marketing approach to match regional audience preferences.