The European Gaming and Betting Association released its 2026 Annual Activity Report, detailing a 34% rise in combined online gross gaming revenue for 2025. Members recorded €18 billion in revenue while the return to player rate declined to 93.4%.
Operators placed €275.3 billion in stakes, a 28% increase year-on-year, with customer winnings reaching €257.3 billion. The group reported 43.8 million active customer accounts, marking a 13% annual growth and a 47% increase compared to 2021 levels.
Market Segments and Licensing
Online casino games generated the largest share of revenue at 48%, followed by sports betting at 46%. Sports betting saw the strongest growth, rising 49% to €8.2 billion, while casino revenue grew 23% to €8.6 billion. Members held 401 online licenses across 22 jurisdictions, up from 321 in 2024.
The return to player rate fell to 93.4% from 93.7% in 2024, leading to an operating margin increase to 6.6%. Industry participants attribute the lower RTP to rising gambling taxes and regulatory measures such as deposit and stake limits.
In October 2025, the association launched a Responsible Influencer Marketing Pledge with the European Advertising Standards Alliance. The initiative requires stricter age-gating and transparent disclosure of paid partnerships for content targeting minors.
The report covers data from members including Bet365, Entain, Betsson Group, Evoke, FDJ United, Flutter, LeoVegas, Super Technologies and Tipico.