Fanatics Expands into UAE Gaming Market Through Joint Venture

Fanatics has launched its operations in the United Arab Emirates gaming sector. The company established a joint venture to manage its regional activities.

License Transfer and Operational Scope

The new partnership will absorb all commercial gaming licenses and operational assets previously held by Momentum in the UAE. This transfer consolidates the existing regulatory approvals under the newly formed entity.

Fanatics will utilize these licenses to deliver its gaming services across the Emirates. The arrangement allows the brand to begin regional deployment without waiting for new regulatory approvals.

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