Genting Casino Online launched the Summer of Wins campaign on July 8, 2026. The promotion targets new and existing users with weekly rewards and introduces a new AI brand ambassador.
The campaign distributes 450 prizes every week. The prize pool includes 20,000 free spins and a cash share totaling £6,000.
Brand Strategy and Management
Alongside the rewards, the operator introduced Mia, an AI-generated character. Mia will appear in digital marketing materials and customer communications. This move aligns with the industry trend of integrating AI tools into brand identity.
Michael Vella, Brand Manager at Genting Casino Online, stated that the campaign aims to provide consistent reward opportunities throughout the season. He noted that Mia represents a modern approach to player communication and reflects the brand's innovative direction.