On July 6, 2026, industry executives outlined the next phase of live casino development, emphasizing artificial intelligence and localized content. Pateplay and BetHog detailed their operational strategies for adapting to changing player preferences.
Company Strategies and Technology Integration
The live casino market is transitioning from replicating physical venues to building integrated digital ecosystems. Laurentiu Buica, chief operations officer at Pateplay, stated that real-time gameplay and human dealers remain foundational, but operators must now combine immersive technology with personalized content and social features.
Over the past twelve months, Pateplay has concentrated on digitizing classic table games, including roulette, blackjack, and baccarat. The company plans to expand into gameshow-style formats and region-specific localization to support this broader experience.
BetHog has integrated artificial intelligence into its live dealer operations to address consistency in visual and audio quality. CEO and co-founder Nigel Eccles, who previously co-founded FanDuel, noted that AI dealers maintain constant engagement and retain player information across sessions. Following the development of the AI dealer Sunny, BetHog established Sentient Studios to distribute this technology through a business-to-business model.
These operational updates were discussed during an interview with iNTERGAMINGi. The live casino sector continues to merge elements of traditional gaming, digital platforms, and sports betting to accommodate evolving market demands.