Dima, an ASO specialist at Performance Lab, discussed his entry into the iGaming sector during a recent interview. He joined the company without prior industry experience and delivered successful campaign results within six months.
Professional Background and Testing Approach
The specialist outlined his career trajectory before transitioning to the gaming market. He described the methodology used for testing non-standard hypotheses to improve app store optimization and user acquisition performance.The interview also covered the operational objectives of the Performance Lab team. The complete transcript provides a full overview of the specialist’s growth strategies and development goals.