Rasmus Sojmark, founder and CEO of SBC, has provided details about SBC Summit 2026 in Lisbon. The event will take place in September and is expected to welcome more than 40,000 industry professionals.
Scaling the Event
In an interview, Sojmark explained that growing the event was not the primary difficulty. The task was keeping the experience consistent for first-time attendees in 2026 compared to those who attended five years earlier. The exhibition floor has been expanded, and audience segmentation and navigation have been improved to help visitors locate relevant contacts.
Networking has been made more structured. The conference program now includes additional education and learning opportunities beyond panel discussions. Sojmark stated that growing without losing the event's original value remains a central factor in SBC Summit's continued development.
Geographic Focus
The global igaming landscape continues to shift, with regulatory developments in Brazil and Latin America alongside emerging markets such as the UAE. Sojmark noted that these regions will shape discussions at the event. SBC Summit operates as a global gathering, covering markets across multiple continents.
Sojmark emphasized that SBC's focus remains on quality rather than scale. This approach has guided how the expo prepares for its September event in Lisbon.