Trafmasters has appointed a new Chief Product Officer to oversee its sports and betting division. The position operates on a fully remote basis and focuses on expanding the company’s presence in Tier 1 GEO markets.
Strategic Focus and Operational Scope
The executive will develop the product strategy for the sports and betting vertical while managing backlog prioritization. Key performance targets include increasing lifetime value, player retention, average revenue per user, conversion rates, and gross gaming revenue.Market adaptation for Tier 1 GEO regions and localized territories falls under the role’s scope. The CPO will coordinate cross-functional efforts with CRM, affiliate marketing, business intelligence, and payments departments to align product development with operational requirements.
The hiring details were published through the company’s official recruitment channel.