Endorphina COO Artyom Moskvin identifies Netflix, Instagram and TikTok as primary competitors to the iGaming sector. The executive highlights a growing divergence between industry perception and player behavior regarding digital entertainment.
Player Engagement and Market Shifts
The iGaming market has historically grouped casino gaming with broader digital entertainment. Moskvin states that this classification does not match actual user habits. Players now divide their attention across streaming services, social networks and gaming platforms instead of treating them as a single category.
Mainstream entertainment brands have expanded their digital presence, creating direct competition for gaming operators. Endorphina tracks these engagement shifts to guide its development strategy. The company adjusts its offerings to align with how audiences consume interactive content across different services.
The information was originally reported by iGaming Expert.